Implementing an effective digital strategy is key to bond with audiences. A “now” mentality is the new norm, thanks to digital connections being a part of everyday life. We connect faster and disseminate information to targeted groups more effectively, giving a powerful voice to individuals and organizations. The recent Confidence Index by the Worldcom Public [...]
How to talk about the meaningful moments in hospice & palliative care. “Oh no. I can’t send my mom to hospice. She’s not ready to die.” It’s a phrase, or a variation of it, that those in long-term care hear every day. When hospice is recommended for a patient by any provider, it is usually [...]
It’s time to show why they exist: It’s for animals, not people Love makes us do strange things. It compels us to risk our lives and safety to protect those we care about. It can pit one person against another because of our impassioned ideals about what we feel is best for those we hold [...]
Crisis plan prepares organizations for the inevitable and maintains brand reputation. The availability of information and widespread use of social media has made it easier than ever for a crisis to arise. Whether it’s a data breach, bad publicity, or spread of misinformation, crises explode quickly and have far-reaching consequences to an organization if not [...]
Drop in CEO confidence offset by purpose-driven communications. As company leaders look to the future, the importance of connecting with key audiences becomes increasingly important. CEOs are the face and voice of the company, but as spokespersons, many ask how to effectively relate to shareholders, stakeholders and key audiences to position the company for success. [...]
As PR continues to evolve in 2020, organizations can set themselves apart by implementing public relations strategies for today’s world. We’re taking a look at the public relations trends that will shape the industry in this year. From storytelling to digital strategy and beyond, organizations can reach their audiences in new and exciting ways and [...]
Scratching your head about what you can do to help desperate animals affected by Australia’s wildfires? Let us help. PCI team members care about the environment and take pride in helping conservation organizations around the world tell the stories of their incredible work to save wildlife and wild places. But perhaps no situation has touched [...]
With immediate access to your audiences at your fingertips, utilizing social media channels is key for a quick and effective way to spread your organization’s message. With these tools at your disposal, the question becomes how to best use social media to achieve your goals. These tips will help shape your social media plan to [...]
Successful integrated communications strategies can help healthcare specialists connect with the public in an impactful way through traditional and digital media. Propelled into the spotlight by celebrities like Angelina Jolie, genetic testing has become increasingly accessible over the years. New at-home tests have flooded the market, and it is faster and easier than ever to [...]
Giving Tuesday since 2012 has fast become the go-to driver of donations worldwide. But after Black Friday, Small Business Saturday and Cyber Monday, it can be difficult to reach an audience that is feeling overloaded with pleas to spend money. So how do you cut through the noise and ensure your organization remains top of [...]
