Crisis plan prepares organizations for the inevitable and maintains brand reputation. The availability of information and widespread use of social media has made it easier than ever for a crisis to arise. Whether it’s a data breach, bad publicity, or spread of misinformation, crises explode quickly and have far-reaching consequences to an organization if not [...]
Drop in CEO confidence offset by purpose-driven communications. As company leaders look to the future, the importance of connecting with key audiences becomes increasingly important. CEOs are the face and voice of the company, but as spokespersons, many ask how to effectively relate to shareholders, stakeholders and key audiences to position the company for success. [...]
As PR continues to evolve in 2020, organizations can set themselves apart by implementing public relations strategies for today’s world. We’re taking a look at the public relations trends that will shape the industry in this year. From storytelling to digital strategy and beyond, organizations can reach their audiences in new and exciting ways and [...]
Scratching your head about what you can do to help desperate animals affected by Australia’s wildfires? Let us help. PCI team members care about the environment and take pride in helping conservation organizations around the world tell the stories of their incredible work to save wildlife and wild places. But perhaps no situation has touched [...]
With immediate access to your audiences at your fingertips, utilizing social media channels is key for a quick and effective way to spread your organization’s message. With these tools at your disposal, the question becomes how to best use social media to achieve your goals. These tips will help shape your social media plan to [...]
Successful integrated communications strategies can help healthcare specialists connect with the public in an impactful way through traditional and digital media. Propelled into the spotlight by celebrities like Angelina Jolie, genetic testing has become increasingly accessible over the years. New at-home tests have flooded the market, and it is faster and easier than ever to [...]
Giving Tuesday since 2012 has fast become the go-to driver of donations worldwide. But after Black Friday, Small Business Saturday and Cyber Monday, it can be difficult to reach an audience that is feeling overloaded with pleas to spend money. So how do you cut through the noise and ensure your organization remains top of [...]
Whether your organization has a small, dedicated communications team with limited bandwidth or is looking for someone with a particular expertise to help with a short-term project (strategic planning, capital campaigns, crisis counsel and more), consultants can be excellent partners for your nonprofit. But how can you ensure you’ve picked the right partner for your [...]
When our clients are facing some of the most significant threats to their reputation, we know the importance of effective communication. By initiating spokesperson training and coaching on how to best articulate company values and messaging, we help the organization share their message clearly and make an impact. Our experts know from experience what works [...]
Sharon Dewar Senior Vice President The past few weeks have seen several tourism companies climb aboard the bandwagon of those opposed to keeping marine mammals in aquariums and zoos. The reason cited is familiar rhetoric frequently espoused by animal rights groups, but lacking in credible evidence to substantiate the claims. Rhetoric shapes public perception, and [...]
