Integrate digital into your overall communications plan to drive engagement and reach your goals Facebook, LinkedIn, Twitter, Instagram, email, SEO, digital advertising - the list goes on of all the digital strategies at your disposal as a nonprofit organization. It may seem overwhelming, but with the right integrated strategy, your organization can flourish, increasing visibility [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
How to Be Merciless When You Edit “Write drunk, edit sober” – often misattributed to Ernest Hemingway – is a phrase I love. While some believe it merely an excuse for alcoholism, I prefer not to take it so literally. To me, it means write freely and edit fiercely. It’s not easy. But it’s important [...]
Implementing an effective digital strategy is key to bond with audiences. A “now” mentality is the new norm, thanks to digital connections being a part of everyday life. We connect faster and disseminate information to targeted groups more effectively, giving a powerful voice to individuals and organizations. The recent Confidence Index by the Worldcom Public [...]
How to talk about the meaningful moments in hospice & palliative care. “Oh no. I can’t send my mom to hospice. She’s not ready to die.” It’s a phrase, or a variation of it, that those in long-term care hear every day. When hospice is recommended for a patient by any provider, it is usually [...]
It’s time to show why they exist: It’s for animals, not people Love makes us do strange things. It compels us to risk our lives and safety to protect those we care about. It can pit one person against another because of our impassioned ideals about what we feel is best for those we hold [...]
Crisis plan prepares organizations for the inevitable and maintains brand reputation. The availability of information and widespread use of social media has made it easier than ever for a crisis to arise. Whether it’s a data breach, bad publicity, or spread of misinformation, crises explode quickly and have far-reaching consequences to an organization if not [...]
Drop in CEO confidence offset by purpose-driven communications. As company leaders look to the future, the importance of connecting with key audiences becomes increasingly important. CEOs are the face and voice of the company, but as spokespersons, many ask how to effectively relate to shareholders, stakeholders and key audiences to position the company for success. [...]
As PR continues to evolve in 2020, organizations can set themselves apart by implementing public relations strategies for today’s world. We’re taking a look at the public relations trends that will shape the industry in this year. From storytelling to digital strategy and beyond, organizations can reach their audiences in new and exciting ways and [...]
Scratching your head about what you can do to help desperate animals affected by Australia’s wildfires? Let us help. PCI team members care about the environment and take pride in helping conservation organizations around the world tell the stories of their incredible work to save wildlife and wild places. But perhaps no situation has touched [...]
