Free New Risk Management Tool is Available to Help Animal Sanctuaries Think about a brand you love. Why do you love it? Many factors may shape your opinion, but chances are good that these two apply: You trust it. It has a good reputation. An unblemished reputation attracts consumers, donors, talent, and partners. Many organizations [...]
It’s International Women’s Day and at PCI, a women-owned business, we’re celebrating incredible trailblazers in wildlife care and conservation. There are many inspiring women, it’s difficult to just spotlight a few, but these clients are worth a shout out for their extraordinary strides in wildlife protection and conservation. Who else would you nominate for this [...]
On Endangered Species Day, let’s work together to make a positive impact. 2,531. This represents the number of species listed as endangered by the U.S. Fish and Wildlife Service. Worldwide, the numbers are even more staggering: More than 31,000 species are threatened with extinction, according to The International Union for Conservation of Nature’s Red List. [...]
Technology has evolved how we engage and experience the world. Some ideas seem desirable – until we put them into practice and allow their shortcomings to surface. The COVID-19 shelter-in-place ordinances are putting many concepts to the test, including remote working environments, home-schooling, and virtual nature experiences. There are mixed results and many lessons being [...]
Sharon Dewar Senior Vice President The past few weeks have seen several tourism companies climb aboard the bandwagon of those opposed to keeping marine mammals in aquariums and zoos. The reason cited is familiar rhetoric frequently espoused by animal rights groups, but lacking in credible evidence to substantiate the claims. Rhetoric shapes public perception, and [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
