On Earth Day’s 50th anniversary, let’s recognize and celebrate our need for nature. Mandated sheltering in place in many communities around the globe not only keeps us from interacting with others, but it has limited many from experiencing and benefiting from nature beyond our windows. The “timeout” from being outdoors and walking through parks and [...]
Mary Erangey Senior Vice President Senior Vice President Mary Erangey specializes in strategic communications campaigns to help education, healthcare and association clients increase their share of voice and deliver clear messages on complicated issues. She's led the development of award-winning creative marketing content and has helped win visibility for the turnaround stories of schools and [...]
Technology has evolved how we engage and experience the world. Some ideas seem desirable – until we put them into practice and allow their shortcomings to surface. The COVID-19 shelter-in-place ordinances are putting many concepts to the test, including remote working environments, home-schooling, and virtual nature experiences. There are mixed results and many lessons being [...]
How your organization can rise above the noise. I recently participated in a panel called, “Above the Noise: How to communicate with your customers during COVID,” as part of the Business Unusual conference hosted by Clique Studios and BigMarker. Below are some key takeaways from the discussion about what business can do to stand out [...]
Optimize your videoconferencing experience while working at home. With a large number of the nation’s office workers getting adjusted to working at home in the coming weeks, teleconferencing is swiftly becoming the new reality. This comes with its own unique set of difficulties – how to communicate remotely and keep the flow of office life [...]
Integrate digital into your overall communications plan to drive engagement and reach your goals Facebook, LinkedIn, Twitter, Instagram, email, SEO, digital advertising - the list goes on of all the digital strategies at your disposal as a nonprofit organization. It may seem overwhelming, but with the right integrated strategy, your organization can flourish, increasing visibility [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
How to Be Merciless When You Edit “Write drunk, edit sober” – often misattributed to Ernest Hemingway – is a phrase I love. While some believe it merely an excuse for alcoholism, I prefer not to take it so literally. To me, it means write freely and edit fiercely. It’s not easy. But it’s important [...]
Implementing an effective digital strategy is key to bond with audiences. A “now” mentality is the new norm, thanks to digital connections being a part of everyday life. We connect faster and disseminate information to targeted groups more effectively, giving a powerful voice to individuals and organizations. The recent Confidence Index by the Worldcom Public [...]
How to talk about the meaningful moments in hospice & palliative care. “Oh no. I can’t send my mom to hospice. She’s not ready to die.” It’s a phrase, or a variation of it, that those in long-term care hear every day. When hospice is recommended for a patient by any provider, it is usually [...]
