Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 3: The Do’s and Don’ts [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
Michael Queroz Vice President of Digital We’ve seen it so many times over the last eight months. The social media world has been dominated by inflammatory messages on issues like injustices to Black lives and violent political views and actions. . Amidst these challenging, uncertain events there is one certainty: a company or an individual [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 2: PCI Talk: What Makes [...]
Rachel Bowen Senior Account Supervisor Rachel Bowen is a skilled communications professional specializing in healthcare communications for associations and corporations. She provides strategic counsel to help healthcare clients elevate their brand and amplify key messages and specializes in understanding the communications landscape surrounding the healthcare arena and executing integrated communications programs. The COVID-19 pandemic has [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Patient storytelling is a powerful tool for healthcare associations to connect with members and consumers. Senior Account Supervisor Rachel Bowen shares how PCI and client National Society of Genetic Counselors positioned the association as a leading voice in the personalized healthcare conversation with storytelling in O'Dwyers PR News. Rachel Bowen Senior Account Supervisor, PCI Ira [...]
Announcing the launch of our podcast, PCI Talk! Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune [...]
Jill Allread, APR CEO The art of public relations is rooted in building meaningful relationships, which also is the spark that initiated the now global strength of Worldcom Public Relations Group. More than 30 years ago, Public Communications Inc. (PCI) founder, James Strenski, joined other independent PR agency owners in Canada and around the U.S. [...]
Set up your digital campaign for success from start to finish. So, you’ve decided to set up a digital marketing program to for your organization. You’ve created a plan, budget and schedule, and find a challenge ahead of you: How will you measure the success of your digital campaign? It’s important to keep track of [...]
