Jill Allread, APR CEO The art of public relations is rooted in building meaningful relationships, which also is the spark that initiated the now global strength of Worldcom Public Relations Group. More than 30 years ago, Public Communications Inc. (PCI) founder, James Strenski, joined other independent PR agency owners in Canada and around the U.S. [...]
Set up your digital campaign for success from start to finish. So, you’ve decided to set up a digital marketing program to for your organization. You’ve created a plan, budget and schedule, and find a challenge ahead of you: How will you measure the success of your digital campaign? It’s important to keep track of [...]
PCI programs win Golden and Silver Trumpet Awards at the Publicity Club of Chicago’s virtual gala. The Publicity Club of Chicago’s Annual Golden Trumpet Awards Virtual Gala showcased excellence in public relations and communications within the Chicago community. We are thrilled to announce that four of our client programs have been recognized at this year’s [...]
As 2020 comes to a close, nonprofit organizations are refining their year-end giving strategies. COVID-19 has caused many to adapt to virtual formats, and typical fundraising tactics and strategies are continuing to evolve with the current landscape. At PCI, we work with our clients to take their giving strategies virtual. On October 29th, our digital [...]
Make the most of your Google Ad Grant. Google offers $10,000 in in-kind Google Ads advertising credit every month to qualified nonprofits. It’s one of the easiest grants to get, and it funds one of the most effective digital marketing channels for driving volunteers and donors to your nonprofit organization and join your mission. Google [...]
PCI programs win Skyline awards at PRSA Chicago’s virtual gala. The awards season may look a little different this year, but PRSA Chicago still celebrated its 2020 Skyline Awards Winners, moving the annual gala virtually. The gala lauded excellence and innovation in public relations and communications, and we are excited to announce that three of [...]
Mary Erangey Senior Vice President Michael Queroz Vice President of Digital Four steps to engage employees in your social media Why do we use social media? Social media networks help drive public conversation, share news and entertainment, and help organizations shape and maintain their reputations. They’ve also made our lives more transparent as the boundaries [...]
On Endangered Species Day, let’s work together to make a positive impact. 2,531. This represents the number of species listed as endangered by the U.S. Fish and Wildlife Service. Worldwide, the numbers are even more staggering: More than 31,000 species are threatened with extinction, according to The International Union for Conservation of Nature’s Red List. [...]
Embracing technology may not only save the arts, but usher in a new normal. Like many people, I lost track of the number of cancelled events on my calendar when COVID-19 first hit. Among them were theater dates, an evening at the ballet, a visit to a museum. I worried, as others did, if arts [...]
On Earth Day’s 50th anniversary, let’s recognize and celebrate our need for nature. Mandated sheltering in place in many communities around the globe not only keeps us from interacting with others, but it has limited many from experiencing and benefiting from nature beyond our windows. The “timeout” from being outdoors and walking through parks and [...]
