Make the most of your Google Ad Grant. Google offers $10,000 in in-kind Google Ads advertising credit every month to qualified nonprofits. It’s one of the easiest grants to get, and it funds one of the most effective digital marketing channels for driving volunteers and donors to your nonprofit organization and join your mission. Google [...]
PCI programs win Skyline awards at PRSA Chicago’s virtual gala. The awards season may look a little different this year, but PRSA Chicago still celebrated its 2020 Skyline Awards Winners, moving the annual gala virtually. The gala lauded excellence and innovation in public relations and communications, and we are excited to announce that three of [...]
Mary Erangey Senior Vice President Michael Queroz Vice President of Digital Four steps to engage employees in your social media Why do we use social media? Social media networks help drive public conversation, share news and entertainment, and help organizations shape and maintain their reputations. They’ve also made our lives more transparent as the boundaries [...]
On Endangered Species Day, let’s work together to make a positive impact. 2,531. This represents the number of species listed as endangered by the U.S. Fish and Wildlife Service. Worldwide, the numbers are even more staggering: More than 31,000 species are threatened with extinction, according to The International Union for Conservation of Nature’s Red List. [...]
Embracing technology may not only save the arts, but usher in a new normal. Like many people, I lost track of the number of cancelled events on my calendar when COVID-19 first hit. Among them were theater dates, an evening at the ballet, a visit to a museum. I worried, as others did, if arts [...]
On Earth Day’s 50th anniversary, let’s recognize and celebrate our need for nature. Mandated sheltering in place in many communities around the globe not only keeps us from interacting with others, but it has limited many from experiencing and benefiting from nature beyond our windows. The “timeout” from being outdoors and walking through parks and [...]
Mary Erangey Senior Vice President Senior Vice President Mary Erangey specializes in strategic communications campaigns to help education, healthcare and association clients increase their share of voice and deliver clear messages on complicated issues. She's led the development of award-winning creative marketing content and has helped win visibility for the turnaround stories of schools and [...]
Technology has evolved how we engage and experience the world. Some ideas seem desirable – until we put them into practice and allow their shortcomings to surface. The COVID-19 shelter-in-place ordinances are putting many concepts to the test, including remote working environments, home-schooling, and virtual nature experiences. There are mixed results and many lessons being [...]
How your organization can rise above the noise. I recently participated in a panel called, “Above the Noise: How to communicate with your customers during COVID,” as part of the Business Unusual conference hosted by Clique Studios and BigMarker. Below are some key takeaways from the discussion about what business can do to stand out [...]
Optimize your videoconferencing experience while working at home. With a large number of the nation’s office workers getting adjusted to working at home in the coming weeks, teleconferencing is swiftly becoming the new reality. This comes with its own unique set of difficulties – how to communicate remotely and keep the flow of office life [...]
