By Katie Heinz, Manager, Media Relations, Training at PCI The media landscape continues to evolve rapidly. That evolution is driven, in large part, by fragmentation. A newly released report from the Media Insight Project, The Evolving News Landscape: Comparing Media Habits and Trust Between Teens and Adults, outlines changes not only in the news industry but also in […]
By: Liam Erst, Digital Marketing Specialist at PCI Synopsis: Online searching isn’t what it used to be, and neither is search engine optimization (SEO). Between evolving Google algorithms and the rise of AI-powered search, ranking today requires more than just keywords. It calls for structure, authority and adaptability. Here are five practical SEO tips to […]
By Sophia DiMauro, Account Supervisor at PCI Held every April, National Volunteer Month is a time to celebrate and recognize the people who strengthen communities through service. It is also an opportunity to reflect on what service makes possible, not just for the organizations doing the work, but for the communities and individuals connected through it. At its […]
Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government Summary: Before public bodies talk about ballot questions, tax impact or voter outreach, they need a clear plan. Here are five steps municipalities, park districts, library districts and school districts should take before pursuing a referendum. Now that the Illinois primary election is behind […]
Women’s History Month is a time to recognize the leaders, changemakers and trailblazers whose contributions have shaped organizations, industries and communities. At Public Communications Inc. (PCI), it is also an opportunity to reflect on our own history and the women whose leadership helped transform the agency into the woman-owned business we are today. PCI was founded 63 years ago by Jim Strensky. About […]
By Sharon Dewar, Senior Vice President, Conservation and Wildlife Care Inside public relations, everyone talks about “getting the story out.” Fewer talk honestly about what it takes to recognize a story in the first place, and to act quickly enough that the moment doesn’t pass by. The strongest public relations professionals share a common set of qualities. They are curious. They […]
By: Sandra Arroyo, Account Supervisor In today’s evolving workplace, employees are navigating increasing change, uncertainty and information overload. From organizational shifts to the constant flow of digital updates, internal communication has become one of the most critical and often overlooked drivers of a healthy workplace culture. At PCI, we see this firsthand among our team […]
By: Rachel Jean-Pierre, Vice President, Healthcare Public health policies are shifting fast, and sometimes in conflict — creating fertile ground for confusion. Amplified by the churn of social media, trust erodes and misinformation surges. It is harder than ever for people to find credible sources they can rely on. Healthcare associations are uniquely positioned to […]
On September 25, 2025, Public Communications Inc. (PCI) was recognized with the highest honors at the Public Relations Society of America’s Chicago Skyline Awards, including being named Organization of the Year for the second consecutive year. The Skyline Awards honor the best in Chicago’s public relations, celebrating work that demonstrates creativity and drives impact. In […]
Featured Image Credit: © Oceanogràfic València By Sharon Dewar Why Collaboration—Not Competition—Captures the World’s Attention In conservation science, collaboration is not a buzzword; it is the operating system. Biologists swap datasets, zoos exchange critical genetics, and government agencies remove barriers that a single institution could never tackle alone. Yet when it comes to public relations, […]
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