Agency wins Best of Skyline Award for campaign with American Academy of Pediatrics Public Communications Inc. (PCI) celebrated a strong showing at the 2026 PRSA Chicago Skyline Awards, earning two Skyline Awards, two Awards of Excellence and the prestigious Best of Skyline Award. Presented Sept. 17, 2026, the annual program recognizes outstanding public relations campaigns, […]
Author Archive
The growing backlash over data centers offers public officials a powerful lesson about meaningful community engagement. By: Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government Summary: Communities across the country are pushing back against data center proposals they believe advanced without sufficient public input. Their response is a reminder that public notice alone […]
By Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government at PCI Public agencies respond more effectively to emerging issues when essential communication tools, roles and approval processes are in place before pressure builds. Every park and recreation agency has tools it reaches for when an issue breaks: a website, a social media account, a spokesperson, a staff email, a statement, an FAQ or a board update. The challenge is that many […]
By Willow Lami, Digital Marketing Specialist at PCI Summary: Social Media Listening Helps Organizations Understand Audiences and Conversations Before They Need to Respond In today’s fast-moving digital environment, organizations cannot afford to wait for a crisis, major announcement or public debate before paying attention to online conversations. Effective Social Media Listening helps communications teams understand audience sentiment, identify emerging issues and uncover opportunities to […]
By Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government at PCI Summary: Community engagement should begin before a referendum takes shape. Here’s how public bodies can build trust, transparency and mutual understanding long before they ask voters for support. In our last blog post about referendums, we focused on the work public bodies should complete before pursuing one. That process […]
By Katie Heinz, Manager, Media Relations, Training at PCI The media landscape continues to evolve rapidly. That evolution is driven, in large part, by fragmentation. A newly released report from the Media Insight Project, The Evolving News Landscape: Comparing Media Habits and Trust Between Teens and Adults, outlines changes not only in the news industry but also in […]
By: Liam Erst, Digital Marketing Specialist at PCI Synopsis: Online searching isn’t what it used to be, and neither is search engine optimization (SEO). Between evolving Google algorithms and the rise of AI-powered search, ranking today requires more than just keywords. It calls for structure, authority and adaptability. Here are five practical SEO tips to […]
By Sophia DiMauro, Account Supervisor at PCI Held every April, National Volunteer Month is a time to celebrate and recognize the people who strengthen communities through service. It is also an opportunity to reflect on what service makes possible, not just for the organizations doing the work, but for the communities and individuals connected through it. At its […]
Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government Summary: Before public bodies talk about ballot questions, tax impact or voter outreach, they need a clear plan. Here are five steps municipalities, park districts, library districts and school districts should take before pursuing a referendum. Now that the Illinois primary election is behind […]
Women’s History Month is a time to recognize the leaders, changemakers and trailblazers whose contributions have shaped organizations, industries and communities. At Public Communications Inc. (PCI), it is also an opportunity to reflect on our own history and the women whose leadership helped transform the agency into the woman-owned business we are today. PCI was founded 63 years ago by Jim Strensky. About […]
