Michael Queroz Vice President of Digital We’ve seen it so many times over the last eight months. The social media world has been dominated by inflammatory messages on issues like injustices to Black lives and violent political views and actions. . Amidst these challenging, uncertain events there is one certainty: a company or an individual [...]
Patient storytelling is a powerful tool for healthcare associations to connect with members and consumers. Senior Account Supervisor Rachel Bowen shares how PCI and client National Society of Genetic Counselors positioned the association as a leading voice in the personalized healthcare conversation with storytelling in O'Dwyers PR News. Rachel Bowen Senior Account Supervisor, PCI Ira [...]
How to talk about the meaningful moments in hospice & palliative care. “Oh no. I can’t send my mom to hospice. She’s not ready to die.” It’s a phrase, or a variation of it, that those in long-term care hear every day. When hospice is recommended for a patient by any provider, it is usually [...]
Successful integrated communications strategies can help healthcare specialists connect with the public in an impactful way through traditional and digital media. Propelled into the spotlight by celebrities like Angelina Jolie, genetic testing has become increasingly accessible over the years. New at-home tests have flooded the market, and it is faster and easier than ever to [...]
Mary Enragey Senior Vice President Do you have a great healthcare story to share, but struggle to find the best way to get reporters to agree? My team led a panel at MATTER, a PCI partner and a Chicago-based health tech incubator and collaboration hub, where four leading healthcare journalists from Built in Chicago, Chicago [...]
Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
