Sharon Dewar Senior Vice President The past few weeks have seen several tourism companies climb aboard the bandwagon of those opposed to keeping marine mammals in aquariums and zoos. The reason cited is familiar rhetoric frequently espoused by animal rights groups, but lacking in credible evidence to substantiate the claims. Rhetoric shapes public perception, and [...]
Mary Enragey Senior Vice President You want the world to hear your story. But are you ready to tell it? Whether you want to spread the word about a startup company or a new product or initiative, you need to consider several critical story drivers before you launch outreach. At a brand communications workshop led [...]
Mary Enragey Senior Vice President Do you have a great healthcare story to share, but struggle to find the best way to get reporters to agree? My team led a panel at MATTER, a PCI partner and a Chicago-based health tech incubator and collaboration hub, where four leading healthcare journalists from Built in Chicago, Chicago [...]
Leigh Madden Senior Vice President A media interview is an opportunity to raise awareness of your organization’s key messages on an issue or cause. But how do you make sure those messages resonate and are remembered? Storytelling is one of the most effective tactics to engage and connect with your audience in a way that’s [...]
You’ve thoroughly researched the crisis that’s struck your organization, thoughtfully crafted statements and FAQs and now it’s time for someone to step up, tell your story and answer some questions. Before your spokespersons face the media, there are several questions you need to answer to help ensure your spoken communications accurately and candidly inform and [...]
Michael Queroz Vice President of Digital Not long ago a company hit with a crisis had time to assess the situation, develop a public statement and release it in time for the next newscast or the next day’s newspaper. Today, social media requires that a crisis response be ready in minutes, not hours or days. [...]
Gracefully and successfully maneuvering through a challenging situation with your reputation intact is called crisis communication for a reason. The key is effective communication. And effective communication arises from good writing. While you decide who will be your team leader, choose your spokesperson, appoint your legal counsel, identify your content experts and determine other people [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
