PCI Shines Like Gold at the 2025 Golden Trumpet Awards
On September 18, 2025, the Publicity Club of Chicago’s Golden Trumpet Awards celebrated not just PCI’s creativity, but the measurable change our work delivers across industries. Every campaign honored this year highlights our ability to combine strategy, storytelling, and execution to meet critical needs—from raising awareness of chronic health conditions to mobilizing support for vital community resources.
By leveraging a full spectrum of communications tools, including social media, digital advocacy, influencer partnerships, and earned media, PCI helps organizations educate, inspire, and engage audiences in ways that drive both awareness and action. While these recognitions showcase impact in healthcare, public affairs, and community engagement, they also reflect the versatility of PCI’s expertise across many sectors where communication has the power to create meaningful progress.
Learn more about this year’s award-winning programs:
Connecting Roselle Library to its Community – Golden Trumpet
The Roselle Public Library District faced an aging, overcrowded building and a growing population with evolving needs. Together, we launched More Than Books: Connecting the Roselle Library to its Community, a campaign designed to build awareness and secure support for a $22 million bond referendum. Guided by resident feedback, the initiative reframed the library as a modern hub where people connect, learn and gather. Through targeted media, digital content, events and community engagement, the campaign demonstrated that the library is not just about books—it’s the heart of Roselle.
Transforming Social Media Through Data – Silver Trumpet
The Joint Commission partnered with PCI to create a unified, enterprise-wide social media strategy aligned with its refreshed brand and organizational goals. We developed a three-phase roadmap to diagnose, unify and scale its digital presence. By consolidating accounts, introducing content pillars and elevating people-centered storytelling, the effort positioned social media as a powerful tool for engagement, influence and impact.
Influencers Driving Pediatric Vaccination Awareness – Silver Trumpet
To confront low HPV and pediatric flu vaccination rates in rural communities, PCI and the American Academy of Pediatrics launched a nationwide influencer campaign. Over eight months, seven trusted nonmedical voices connected authentically with parents, educators and local leaders across Instagram, TikTok, Facebook and YouTube. By meeting families where they are, the campaign built trust, boosted awareness and directed audiences to AAP vaccination resources—laying the foundation for future influencer-led public health initiatives.
Messaging That Moves the Future – Silver Trumpet
In partnership with AARP, PCI developed a digital advocacy campaign to engage Millennials and Gen Z around protecting Social Security. Using bold creative, playful messaging and mobile-first ads geofenced around major sporting events and airports, the campaign reached more than 1.38 million young adults and generated over 5.2 million impressions. The results not only exceeded awareness goals but also positioned Social Security as a cause worth championing for future generations.
Raising Awareness of Type 2 Inflammation – Silver Trumpet
PCI and the American College of Allergy, Asthma & Immunology launched a national digital campaign to build awareness of Type 2 inflammation and its links to conditions such as asthma, eczema, food allergies and hay fever. Through educational content and resources for healthcare professionals, the campaign reached millions and helped drive greater understanding of the condition and its impacts on health.
At PCI, these recognitions represent more than awards—they reflect the trust our clients place in us to help them meet challenges, elevate voices and create meaningful impact in the communities they serve.
