Free New Risk Management Tool is Available to Help Animal Sanctuaries Think about a brand you love. Why do you love it? Many factors may shape your opinion, but chances are good that these two apply: You trust it. It has a good reputation. An unblemished reputation attracts consumers, donors, talent, and partners. Many organizations [...]
Mary Erangey Senior Vice President Michael Queroz Vice President of Digital Four steps to engage employees in your social media Why do we use social media? Social media networks help drive public conversation, share news and entertainment, and help organizations shape and maintain their reputations. They’ve also made our lives more transparent as the boundaries [...]
How your organization can rise above the noise. I recently participated in a panel called, “Above the Noise: How to communicate with your customers during COVID,” as part of the Business Unusual conference hosted by Clique Studios and BigMarker. Below are some key takeaways from the discussion about what business can do to stand out [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Crisis plan prepares organizations for the inevitable and maintains brand reputation. The availability of information and widespread use of social media has made it easier than ever for a crisis to arise. Whether it’s a data breach, bad publicity, or spread of misinformation, crises explode quickly and have far-reaching consequences to an organization if not [...]
You’ve thoroughly researched the crisis that’s struck your organization, thoughtfully crafted statements and FAQs and now it’s time for someone to step up, tell your story and answer some questions. Before your spokespersons face the media, there are several questions you need to answer to help ensure your spoken communications accurately and candidly inform and [...]
Michael Queroz Vice President of Digital Not long ago a company hit with a crisis had time to assess the situation, develop a public statement and release it in time for the next newscast or the next day’s newspaper. Today, social media requires that a crisis response be ready in minutes, not hours or days. [...]
Gracefully and successfully maneuvering through a challenging situation with your reputation intact is called crisis communication for a reason. The key is effective communication. And effective communication arises from good writing. While you decide who will be your team leader, choose your spokesperson, appoint your legal counsel, identify your content experts and determine other people [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
