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June 9, 2019

pcipr

Storytelling

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Leigh Madden Senior Vice President A media interview is an opportunity to raise awareness of your organization’s key messages on an issue or cause. But how do you make sure those messages resonate and are remembered? Storytelling is one of the most effective tactics to engage and connect with your audience in a way that’s [...]
Gracefully and successfully maneuvering through a challenging situation with your reputation intact is called crisis communication for a reason. The key is effective communication. And effective communication arises from good writing. While you decide who will be your team leader, choose your spokesperson, appoint your legal counsel, identify your content experts and determine other people [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]

November 14, 2018

pcipr

Healthcare

Writing

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Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]

December 13, 2017

pcipr

Uncategorized

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Jill Allread, APR CEO The pride was palpable as our employees packed carefully wrapped gifts and loaded them for delivery. Bags bulging with presents fulfilled the wishes of third graders who wrote letters to Santa, each with a single holiday request. The PCI Cares team made every child’s wish come true; however, it wasn’t only the delighted [...]
Sharon Dewar Senior Vice President The science of navigating media embargoes Dear Scientists, We get it. Science has a communications problem. Credible science is under attack – from discrediting climate science to defunding scientific initiatives across multiple national agencies and the removal of scientists from important government-appointed positions. The level of anti-science rhetoric and public [...]
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