Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Jill Allread, APR CEO The pride was palpable as our employees packed carefully wrapped gifts and loaded them for delivery. Bags bulging with presents fulfilled the wishes of third graders who wrote letters to Santa, each with a single holiday request. The PCI Cares team made every child’s wish come true; however, it wasn’t only the delighted [...]
Sharon Dewar Senior Vice President The science of navigating media embargoes Dear Scientists, We get it. Science has a communications problem. Credible science is under attack – from discrediting climate science to defunding scientific initiatives across multiple national agencies and the removal of scientists from important government-appointed positions. The level of anti-science rhetoric and public [...]
Mary Erangey Senior Vice President In 2012, the official Chinese People’s Daily English language website ran a story about North Korea’s Supreme Leader Kim Jong-Un being named the sexiest man alive. The site took the story from another publication and ran it word-for-word. That publication was The Onion. Language barriers and cultural differences in humor no doubt contributed [...]
Wendi Koziol Senior Vice President, Managing Director We all want to be creative in our jobs, to come up with the big idea that leads to success. But we often convince ourselves we don’t have time to be creative because we’re too busy getting our work done. Creativity doesn’t have to be time consuming, but [...]
Wendi Koziol Senior Vice President, Managing Director Wendi Koziol is a Senior Vice President at Public Communications Inc., working with a diverse group of healthcare, education and nonprofit organizations. According to a recent study… How often do we hear those words at the beginning of a news report? How many times have I written a [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
