The COVID-19 pandemic has highlighted the increased need for health equity advocacy, awareness and public education. When it comes to advancing public health, effective healthcare communication can improve the quality of services offered to culturally diverse communities. With the Biden-Harris administration’s recent announcement that billions of federal dollars will help communities hit hardest by the [...]
Telling a story involves more than just words. The way your audience feels when they walk away from your content doesn’t happen organically, but as a result of strategic thinking about colors, timing, images, aesthetic, flow and numerous other details. From storyboard to end product, PCI’s digital and design team thinks through every aspect of [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 4: Communications Planning Made Easy! [...]
It’s International Women’s Day and at PCI, a women-owned business, we’re celebrating incredible trailblazers in wildlife care and conservation. There are many inspiring women, it’s difficult to just spotlight a few, but these clients are worth a shout out for their extraordinary strides in wildlife protection and conservation. Who else would you nominate for this [...]
Michael Queroz Vice President of Digital Vice President of Digital Michael Queroz leads Public Communications Inc.’s digital practice. He is particularly passionate about integrating media and digital strategies into client programs to support all communications needs, and has worked with a variety of Chicago-based and national nonprofit, conservation, destination and healthcare clients. “Who has that [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 3: The Do’s and Don’ts [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
Michael Queroz Vice President of Digital We’ve seen it so many times over the last eight months. The social media world has been dominated by inflammatory messages on issues like injustices to Black lives and violent political views and actions. . Amidst these challenging, uncertain events there is one certainty: a company or an individual [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 2: PCI Talk: What Makes [...]
Rachel Bowen Senior Account Supervisor Rachel Bowen is a skilled communications professional specializing in healthcare communications for associations and corporations. She provides strategic counsel to help healthcare clients elevate their brand and amplify key messages and specializes in understanding the communications landscape surrounding the healthcare arena and executing integrated communications programs. The COVID-19 pandemic has [...]
