You’ve probably seen countless industry outlets hype up Bluesky’s rapid growth. Despite its creation in 2022, the platform has an influx of new users post-election due to the continued political and social concerns around X (formerly known as Twitter). Several clients have asked us if they should jump ship to BlueSky. Our answer? “Maybe, but […]
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PCI is at the forefront of integrating generative artificial intelligence (AI) in our work to effectively support our clients with innovative tools. Generative AI improves our capacity to understand the needs of the audiences who matter most to clients, analyze data to distill meaningful insights and more efficiently generate content ideas. We also have a [...]
Michael Queroz Vice President of Digital Vice President of Digital Michael Queroz leads Public Communications Inc.’s digital practice. He is particularly passionate about integrating media and digital strategies into client programs to support all communications needs, and has worked with a variety of Chicago-based and national nonprofit, conservation, destination and healthcare clients. “Who has that [...]
Michael Queroz Vice President of Digital Not long ago a company hit with a crisis had time to assess the situation, develop a public statement and release it in time for the next newscast or the next day’s newspaper. Today, social media requires that a crisis response be ready in minutes, not hours or days. [...]
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