By Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government at PCI Public agencies respond more effectively to emerging issues when essential communication tools, roles and approval processes are in place before pressure builds. Every park and recreation agency has tools it reaches for when an issue breaks: a website, a social media account, a spokesperson, a staff email, a statement, an FAQ or a board update. The challenge is that many […]
By Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government at PCI Summary: Community engagement should begin before a referendum takes shape. Here’s how public bodies can build trust, transparency and mutual understanding long before they ask voters for support. In our last blog post about referendums, we focused on the work public bodies should complete before pursuing one. That process […]
Song lyrics often give me nuggets of insight and spark ideas for my work in communications. While preparing recently for a client focus group, I found myself listening to David Bowie sing, “turn and face the strange…(ch-, ch-, changes).” (Read to the end for a fun fact about this song.) I had an “aha!” moment. […]
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