By: Liam Erst, Digital Marketing Specialist at PCI Synopsis: Online searching isn’t what it used to be, and neither is search engine optimization (SEO). Between evolving Google algorithms and the rise of AI-powered search, ranking today requires more than just keywords. It calls for structure, authority and adaptability. Here are five practical SEO tips to […]
Jacqueline Rachev, MNA, APR Senior Account Supervisor, Nonprofit, Business and Government Summary: Before public bodies talk about ballot questions, tax impact or voter outreach, they need a clear plan. Here are five steps municipalities, park districts, library districts and school districts should take before pursuing a referendum. Now that the Illinois primary election is behind […]
Song lyrics often give me nuggets of insight and spark ideas for my work in communications. While preparing recently for a client focus group, I found myself listening to David Bowie sing, “turn and face the strange…(ch-, ch-, changes).” (Read to the end for a fun fact about this song.) I had an “aha!” moment. […]
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