Make the most of your Google Ad Grant. Google offers $10,000 in in-kind Google Ads advertising credit every month to qualified nonprofits. It’s one of the easiest grants to get, and it funds one of the most effective digital marketing channels for driving volunteers and donors to your nonprofit organization and join your mission. Google [...]
On Endangered Species Day, let’s work together to make a positive impact. 2,531. This represents the number of species listed as endangered by the U.S. Fish and Wildlife Service. Worldwide, the numbers are even more staggering: More than 31,000 species are threatened with extinction, according to The International Union for Conservation of Nature’s Red List. [...]
How your organization can rise above the noise. I recently participated in a panel called, “Above the Noise: How to communicate with your customers during COVID,” as part of the Business Unusual conference hosted by Clique Studios and BigMarker. Below are some key takeaways from the discussion about what business can do to stand out [...]
Optimize your videoconferencing experience while working at home. With a large number of the nation’s office workers getting adjusted to working at home in the coming weeks, teleconferencing is swiftly becoming the new reality. This comes with its own unique set of difficulties – how to communicate remotely and keep the flow of office life [...]
Integrate digital into your overall communications plan to drive engagement and reach your goals Facebook, LinkedIn, Twitter, Instagram, email, SEO, digital advertising - the list goes on of all the digital strategies at your disposal as a nonprofit organization. It may seem overwhelming, but with the right integrated strategy, your organization can flourish, increasing visibility [...]
It’s time to show why they exist: It’s for animals, not people Love makes us do strange things. It compels us to risk our lives and safety to protect those we care about. It can pit one person against another because of our impassioned ideals about what we feel is best for those we hold [...]
Successful integrated communications strategies can help healthcare specialists connect with the public in an impactful way through traditional and digital media. Propelled into the spotlight by celebrities like Angelina Jolie, genetic testing has become increasingly accessible over the years. New at-home tests have flooded the market, and it is faster and easier than ever to [...]
Mary Enragey Senior Vice President Do you have a great healthcare story to share, but struggle to find the best way to get reporters to agree? My team led a panel at MATTER, a PCI partner and a Chicago-based health tech incubator and collaboration hub, where four leading healthcare journalists from Built in Chicago, Chicago [...]
Jill Allread, APR CEO Jill Allread leads PCI and provides executive counsels to a wide variety of organizations and individuals to enhance their brands, strategies and reputations. An agency owner for more than 20 years, Jill also draws upon her experience as a daily newspaper reporter and editor when helping clients more effectively tell their story through strategic communications [...]
