The COVID-19 pandemic has highlighted the increased need for health equity advocacy, awareness and public education. When it comes to advancing public health, effective healthcare communication can improve the quality of services offered to culturally diverse communities. With the Biden-Harris administration’s recent announcement that billions of federal dollars will help communities hit hardest by the [...]
Telling a story involves more than just words. The way your audience feels when they walk away from your content doesn’t happen organically, but as a result of strategic thinking about colors, timing, images, aesthetic, flow and numerous other details. From storyboard to end product, PCI’s digital and design team thinks through every aspect of [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 4: Communications Planning Made Easy! [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 3: The Do’s and Don’ts [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune in to Episode 2: PCI Talk: What Makes [...]
Announcing the launch of our podcast, PCI Talk! Keep up with the ever-changing world of communications and public relations with PCI. Join us as our team of PR professionals bring you along on our journey, sharing personal stories and industry insider knowledge on everything from choosing an agency to crisis communications and everything in-between. Tune [...]
Jill Allread, APR CEO The art of public relations is rooted in building meaningful relationships, which also is the spark that initiated the now global strength of Worldcom Public Relations Group. More than 30 years ago, Public Communications Inc. (PCI) founder, James Strenski, joined other independent PR agency owners in Canada and around the U.S. [...]
As 2020 comes to a close, nonprofit organizations are refining their year-end giving strategies. COVID-19 has caused many to adapt to virtual formats, and typical fundraising tactics and strategies are continuing to evolve with the current landscape. At PCI, we work with our clients to take their giving strategies virtual. On October 29th, our digital [...]
Make the most of your Google Ad Grant. Google offers $10,000 in in-kind Google Ads advertising credit every month to qualified nonprofits. It’s one of the easiest grants to get, and it funds one of the most effective digital marketing channels for driving volunteers and donors to your nonprofit organization and join your mission. Google [...]
