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‘Digital Strategies’ Category

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Should Your Organization Leave X for Bluesky? A Guide to Navigating Your Decision

Should Your Organization Leave X for Bluesky? A Guide to Navigating Your Decision

November 22, 2024

pcipr

communications, Digital, social media

Digital Strategies, Social Media

0

You’ve probably seen countless industry outlets hype up Bluesky’s rapid growth. Despite its creation in 2022, the platform has an influx of new users post-election due to the continued political and social concerns around X (formerly known as Twitter). Several clients have asked us if they should jump ship to BlueSky. Our answer? “Maybe, but […]

What’s up With Facebook Ads?

What’s up With Facebook Ads?

July 14, 2022

ebruno

Digital Strategies

0

Facebook is locking down many ad targeting options, which has come at the cost of ease of use for digital marketers looking to reach certain audiences. Advertisers can no longer specifically hone in on cultural, lingual and health-related demographics, amongst others. However, as professionals we should want to ensure that people are afforded dignity and […]

Navigating the Metaverse and New the Digital Landscape

Navigating the Metaverse and New the Digital Landscape

April 27, 2022

ebruno

blockchain, content creation, digital landscape, metaverse, NFT, Tips, Trends, web3

Digital Strategies

0

Between cryptocurrency, web3, the metaverse and NFTs, the new digital landscape may seem overwhelming. But, as these technologies emerge and evolve, the way consumers are interacting with brands is changing. It’s important to understand the future of content creation and communication. What is the Metaverse? The metaverse isn’t just Facebook’s virtual environment, it more widely […]

Measuring the Success of Your Digital Campaign

Measuring the Success of Your Digital Campaign

September 20, 2020

pcipr

Digital Strategies

0

Set up your digital campaign for success from start to finish. So, you’ve decided to set up a digital marketing program to for your organization. You’ve created a plan, budget and schedule, and find a challenge ahead of you: How will you measure the success of your digital campaign? It’s important to keep track of [...]
Are Your Employees Part of Your Online Reputation Strategy?

Are Your Employees Part of Your Online Reputation Strategy?

July 10, 2020

pcipr

Digital Strategies, Media Relations, Reputation Awareness

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Mary Erangey Senior Vice President Michael Queroz Vice President of Digital Four steps to engage employees in your social media Why do we use social media? Social media networks help drive public conversation, share news and entertainment, and help organizations shape and maintain their reputations. They’ve also made our lives more transparent as the boundaries [...]
How to Use Your Digital Toolbox in a Nonprofit Communications Strategy

How to Use Your Digital Toolbox in a Nonprofit Communications Strategy

April 1, 2020

pcipr

Nonprofits

Communications, Digital Strategies

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Integrate digital into your overall communications plan to drive engagement and reach your goals Facebook, LinkedIn, Twitter, Instagram, email, SEO, digital advertising - the list goes on of all the digital strategies at your disposal as a nonprofit organization. It may seem overwhelming, but with the right integrated strategy, your organization can flourish, increasing visibility [...]
Keeping It Positive: Digital Strategies Create Lasting Impact

Keeping It Positive: Digital Strategies Create Lasting Impact

March 5, 2020

pcipr

Digital Strategies

0

Implementing an effective digital strategy is key to bond with audiences. A “now” mentality is the new norm, thanks to digital connections being a part of everyday life. We connect faster and disseminate information to targeted groups more effectively, giving a powerful voice to individuals and organizations. The recent Confidence Index by the Worldcom Public [...]
Social Media Tips for Nonprofits

Social Media Tips for Nonprofits

December 15, 2019

pcipr

Tips

Digital Strategies

0

With immediate access to your audiences at your fingertips, utilizing social media channels is key for a quick and effective way to spread your organization’s message. With these tools at your disposal, the question becomes how to best use social media to achieve your goals. These tips will help shape your social media plan to [...]
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