Archive for the
‘Writing’ Category

Gracefully and successfully maneuvering through a challenging situation with your reputation intact is called crisis communication for a reason. The key is effective communication. And effective communication arises from good writing. While you decide who will be your team leader, choose your spokesperson, appoint your legal counsel, identify your content experts and determine other people [...]

November 14, 2018

Healthcare

Writing

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Advice for writing on behalf of doctors and scientists The orthopedic surgeon was baffled. Why use the word “shinbone” in the news release about a new knee implant he was pioneering rather than the medical name? “Who doesn’t know what a tibia is?” he asked. “Most people,” I told him. A tibia sounds like it could [...]
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