Brands are so much more than faceless entities. They are the people behind-the-scenes, those eager to engage and relate to you and your audiences. In a world where it can be difficult to tell whether you’re talking to a human or a bot, modern day communicators must remember one important thing: be human. Many of us spend our days [...]
The COVID-19 pandemic has highlighted the increased need for health equity advocacy, awareness and public education. When it comes to advancing public health, effective healthcare communication can improve the quality of services offered to culturally diverse communities. With the Biden-Harris administration’s recent announcement that billions of federal dollars will help communities hit hardest by the [...]
Telling a story involves more than just words. The way your audience feels when they walk away from your content doesn’t happen organically, but as a result of strategic thinking about colors, timing, images, aesthetic, flow and numerous other details. From storyboard to end product, PCI’s digital and design team thinks through every aspect of [...]
A well-crafted digital advertising campaign can help you attract, engage, and convert your target audience and reach your campaign goals. Here are two tips on how to maximize your digital advertising investment. Know your target audience The more you understand about your audience, the more powerful your digital marketing efforts will be. The key to [...]
As 2020 comes to a close, nonprofit organizations are refining their year-end giving strategies. COVID-19 has caused many to adapt to virtual formats, and typical fundraising tactics and strategies are continuing to evolve with the current landscape. At PCI, we work with our clients to take their giving strategies virtual. On October 29th, our digital [...]
Make the most of your Google Ad Grant. Google offers $10,000 in in-kind Google Ads advertising credit every month to qualified nonprofits. It’s one of the easiest grants to get, and it funds one of the most effective digital marketing channels for driving volunteers and donors to your nonprofit organization and join your mission. Google [...]
Mary Enragey Senior Vice President You want the world to hear your story. But are you ready to tell it? Whether you want to spread the word about a startup company or a new product or initiative, you need to consider several critical story drivers before you launch outreach. At a brand communications workshop led [...]
