Facebook is locking down many ad targeting options, which has come at the cost of ease of use for digital marketers looking to reach certain audiences. Advertisers can no longer specifically hone in on cultural, lingual and health-related demographics, amongst others. However, as professionals we should want to ensure that people are afforded dignity and […]
I drove 2,400 miles roundtrip from Florida to Virginia, in spring, at night. And to my surprise – and alarm – I never had to clean my windshield. Stories of conservation are often about big, majestic animals, the ones that grace our children’s nurseries and bookshelves – rhinos and elephants, cheetahs, giraffes. We’ve heard a […]
Between cryptocurrency, web3, the metaverse and NFTs, the new digital landscape may seem overwhelming. But, as these technologies emerge and evolve, the way consumers are interacting with brands is changing. It’s important to understand the future of content creation and communication. What is the Metaverse? The metaverse isn’t just Facebook’s virtual environment, it more widely […]
Working in conservation science and climate communications can be challenging at times to find glimmers of hope and stories with optimism about the future. The latest report from the International Panel on Climate Change (IPCC) is downright alarming and paints a bleak picture of our planet’s future if significant action isn’t taken immediately to eliminate […]
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