Our senior counselors work with clients to evaluate and monitor a crisis situation and provide 24/7 counsel and support. We give an honest – sometimes brutally honest – outsider’s assessment and recommendations. We work with our clients’ leadership and designated spokespersons to speak confidently, honestly, and proactively through the most effective channels to reach the people who need to hear the messages. And we do it quickly. The lightning speed with which information moves through social media, digital channels and the 24-hour news cycle is a double-edged sword. It can wrest a story away from an organization is there’s a delay, but it also provides the opportunity to immediately update or correct information and address audiences in real time.