Giving Tuesday is Coming…Is Your Organization Ready?
Giving Tuesday since 2012 has fast become the go-to driver of donations worldwide. But after Black Friday, Small Business Saturday and Cyber Monday, it can be difficult to reach an audience that is feeling overloaded with pleas to spend money. So how do you cut through the noise and ensure your organization remains top of mind? With Dec. 3 just around the corner, we provide some tips to ensure your story doesn’t fall through the cracks.
1) Don’t reinvent the wheel.
You’re already reaching out to your supporters through your various owned channels (your website, e-newsletter, social media channels, print materials, etc.) throughout the year, so don’t think you need to spend extra energy and resources to make an impact. This is a good time to remind your supporters of why they donate in the first place and should continue doing so. Do you have a great blog post from earlier in the year that may have been overlooked? Reshare that on Giving Tuesday to reignite conversations that tie into your mission.
2) Have a goal. And maybe a little incentive.
It can be overwhelming to supporters to give to a cause without knowing exactly how their funds will be used. State a clear goal for Giving Tuesday and share how supporters’ dollars will directly impact your mission. Any fundraiser knows to help sweeten the deal or encourage a donor to give a little extra by setting tiers with associated “thank you” gifts – not only will your beneficiaries see results, but you’ll be able to drive brand awareness too!
3) Focus on storytelling.
Numbers are great, but people are most motivated to give when there’s a personal story showing how your organization directly impacts people’s lives. Instead of merely pushing for an ask on Giving Tuesday, showcase a video or blog post noting key examples of how your work directly drives change.
4) Let other donors share why they give.
There’s nothing better than a third-party endorsement. When your donors share why they give – whether they’ve been involved with your organization for years or are brand new – others are motivated to do the same. It’s one thing to tell others how great you are, but encouragement from a peer helps prove you’re the real deal.
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