For its 49th Critical Care Congress, the Society of Critical Care Medicine (SCCM) — representing thousands of intensivists and critical care clinicians across the world — engaged PCI to provide proactive media relations support.
When SCCM’s meeting began on February 16, 2020, the COVID-19 virus was on the verge of becoming a global pandemic, putting its members on the frontlines of care for the most critically ill COVID-19 patients. PCI pivoted to develop a media outreach strategy to not only highlight key topics and announcements already planned for the meeting, but to position SCCM as the go-to resource for media seeking information about Intensive Care Unit (ICU) pandemic preparation and patient treatment.
Review of 100+ abstracts
Development of media materials including press releases, pitches and media lists
Onsite newsroom support
Spokesperson media training
354 Health trade and national media placements
166M Estimated audience reach
15 Reporters covered the annual report either onsite or remotely
66 Interviews coordinated during the meeting
Throughout the meeting, we received positive feedback
from reporters via email and in-person, including: