Post Annual Meeting Support

SOCIETY OF CRITICAL CARE MEDICINE (SCCM)

SHOWCASE
SCCM Logo

COVID 19 CRISIS: MEDIA LOOKING TO CRITICAL CARE EXPERTS FOR ANSWERS

Shortly after SCCM’s annual meeting, COVID-19 cases skyrocketed and, as ICUs reached full capacity and our nation was facing ventilator and staffing shortages, the media looked to critical care experts for answers. The PCI team swung into action, developing key messages and a media outreach strategy that tapped into the national and trade media relationships we established during SCCM’s annual meeting. COVID-19 media and thought leadership outreach became the focal point of our work for the remainder of 2020, including strategic support for SCCM’s COVID-19: What’s Next virtual meeting.

KEY TACTICS
Key message development
Spokesperson media training
Media strategy, outreach and news release development on:
• SCCM’s tiered staffing strategy
• SCCM/Mayo Clinic’s international COVID-19 observational study and registry
• Critical care guidelines
• ICU capacity and staffing issues
Media strategy for SCCM’s COVID-19: What’s Next virtual meeting
SCCM member communications development
RESULTS
3,048 Health trade and national media placements
6.9 Billion Estimated audience reach
152 Interviews coordinated

MEDIA PLACEMENTS

KEEP IN TOUCH
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