Save Giraffes Now, a Texas-based nonprofit, is committed to saving giraffe from extinction by supporting action-oriented work with immediate impact for the rapidly declining populations across Africa.
In a remarkable ongoing rescue, SGN joined forces with Kenya Wildlife Service (KWS) and an African non-government organization to float a group of Rothschild’s giraffe to safety from their flooded Kenyan rangeland.
This story deserved to be told, and told well – both to highlight the dedication and creativity needed for successful conservation today, and to inspire people to financially support this important work.
First, two giraffes were floated to the Ruko Community Wildlife Conservancy in a smooth and successful operation. A month later, they were joined by the rest of the herd. All are now on the mainland, away from the floodwaters, and doing well.
Highlight the dedication and creativity needed for successful conservation today, and to inspire people to financially support this important work
Due to the remoteness of the area and COVID-19 restrictions, media were unable to attend the rescues. Develop a vivid news release to set the scene, updating the release in real time as the moves occurred. A professional photographer/videographer also were hired to provide stunning visuals.
Develop extensive list of national and international media to share the news
Secured international coverage – from CNN and the BBC to PEOPLE.com and The Independent
Since Dec. 1, 2020, more than 300 articles have been published, with a potential audience of more than 1 billion and a likely reach to at least 1.6 million of them, primarily in the United States, Germany, the United Kingdom and Italy. The estimated publicity value is $800,000