Chimp Haven, the world’s largest chimpanzee sanctuary, is a nonprofit organization that is home to nearly 300 chimpanzees formerly used in biomedical research. With more than 200 chimpanzees still in research facilities awaiting sanctuary retirement, Chimp Haven is continuing to expand.

To meet its objective of providing sanctuary retirement to those chimpanzees, Chimp Haven is working to raise $20 million in private donations to expand the facility. In addition, it is working to increase annual fund contributions to care for the increasing number of chimps in sanctuary.

Unfortunately, Chimp Haven’s existing donor base was limited. For long-term continued growth and stability, it needed to increase both the number of donors and the amount of donations provided. PCI was engaged to provide communications counsel, develop strategy, and support the execution of a new and refined communications approach across owned and shared channels, donor communications and traditional media relations. The core goals were to increase the volume and amount of donations for the annual fund, and influence and secure major gifts in support of the capital campaign.