PCI manages the American Society of Anesthesiologists’ campaign to enhance ASA advocacy efforts in generating awareness and support of physician-led anesthesia and pain care and to foster greater awareness of the specialty among the public. We started with “When Seconds Count” (WSC), and now their new “Made for This Moment” (MFTM).

The campaign centers on an interactive website with resources for policymakers, the public and members. Activities include social and digital tactics, media relations, patient videos, policymaker education collateral and infographics.