WHAT TO EXPECT FROM PCI

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PASSION

You can expect us to have a thorough understanding of the importance of your business, your profession and issues that affect your industry. You will find that we care about your business as much as you do.
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BUSINESS ACUMEN

Marketing and communications touch every aspect of your business – we know your business model (or will quickly get up to speed) and can help you recognize and solve business problems. We stay current on industry knowledge to help you stay current and so that we can offer you our best proactive ideas and solutions.
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ACCESSIBILITY

We will respond to your emails, voicemails and text messages promptly. When you have an urgent issue that extends outside of regular office hours, we will make sure you can reach us. During a crisis, you have access to a PCI team member 24/7/365.
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CONSISTENCY

We strive to get into a productive rhythm working with you. If personnel changes, we ensure a seamless transition to maintain momentum.
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ADVICE

You can expect us to listen well, ask intelligent questions, proactively bring ideas to you, and discuss alternatives to help drive your business toward achieving your goal.
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LEADERSHIP

We are communications professionals who have the skills to provide the specific services you need. We follow a senior counselor model – that means your team is led by a vice president or other senior member of the PCI staff.
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PROCESS

A first step in our work together includes an intake meeting or workshop early in our relationship to determine goals and objectives, identify challenges and agree on scope of work, timelines, deadlines, budget and staffing. This allows us to maximize our engagement with you and keeps the program on track.
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TRANSPARENCY

We are passionate about giving you our best counsel to help you make informed business decisions. We will always act in your best interest, telling you what you need to hear even if it may not be what you want to hear.
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COST EFFECTIVENESS

You can trust that we have respect for your budget and will be thoughtful stewards of your resources – both time and money.
EXPECT

ACCOUNTABILITY

We Will
We will
do what we say
we are going to do,
when we say
we will do it.
You Can
You can
expect regular review
of the program to
make sure everything
stays on target – and
to course correct if
necessary.
We Are
We are
committed to
completing projects
on time and within
budget.
You Will
You will
receive clear and
detailed reports about
results and will find that
those results meet and
often exceed your
expectations.
We Believe
We believe
our clients want us to
hold them
accountable; we may
nudge you now and
then to help keep the
work on track.
We Will
We will
own any problems or
mistakes until they get
resolved and take
steps to be sure they
are not repeated.
KEEP IN TOUCH
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