Veterans often have multiple medical conditions that put them at greater risk for complications during surgery. The training and expertise required to become a physician anesthesiologist can mean the difference between life and death for this vulnerable population.
When the U.S. Department of Veterans Affairs proposed a policy that would replace physician anesthesiologists with nurses during surgery in VA facilities, the American Society of Anesthesiologists (ASA) knew they had to take action.
Protecting America’s Veterans
SHOWCASE

MOBILIZING TO PROTECT AMERICA’S VETERANS
KEY PROGRAM ACTIVITIES |
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Mobilized & rallied Members of Congress, Veterans organizations, Veterans, ASA members and the public to oppose the proposed policy and maintain physician-led, team-based anesthesia care in VA facilities by commenting to the Federal Register. |
Developed messages that resonate with audience |
Mobilized ASA members as ambassadors |
Conducted outreach with key stakeholders/organizations |
Secured media coverage |
Utilized digital advertisements to drive engagement |
RESULTS |
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140,000 public comments posted to the Federal Register in opposition to the proposed policy |
8,000+ messages sent to elected officials |
422 media placements reached an estimated audience of 338 million |
47,373 online display ad clicks |
77,468 facebook ad clicks |
4,200 #SaveVACare tweets |
The proposed change was rejected, and physician-led, team-based anesthesia care remains the policy of the VA healthcare system. |