Protecting America’s Veterans

HomeProtecting America’s Veterans
SHOWCASE
ASA Veterans 1

MOBILIZING TO PROTECT AMERICA’S VETERANS

Veterans often have multiple medical conditions that put them at greater risk for complications during surgery. The training and expertise required to become a physician anesthesiologist can mean the difference between life and death for this vulnerable population.
When the U.S. Department of Veterans Affairs proposed a policy that would replace physician anesthesiologists with nurses during surgery in VA facilities, the American Society of Anesthesiologists (ASA) knew they had to take action.

KEY PROGRAM ACTIVITIES
Mobilized & rallied Members of Congress, Veterans organizations, Veterans, ASA members and the public to oppose the proposed policy and maintain physician-led, team-based anesthesia care in VA facilities by commenting to the Federal Register.
Developed messages that resonate with audience
Mobilized ASA members as ambassadors
Conducted outreach with key stakeholders/organizations
Secured media coverage
Utilized digital advertisements to drive engagement
RESULTS
140,000 public comments posted to the Federal Register in opposition to the proposed policy
8,000+ messages sent to elected officials
422 media placements reached an estimated audience of 338 million
47,373 online display ad clicks
77,468 facebook ad clicks
4,200 #SaveVACare tweets
The proposed change was rejected, and physician-led, team-based anesthesia care remains the policy of the VA healthcare system.
OPEN ENROLLMENT YEARLY CAMPAIGN
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