PCI conducted a comprehensive audit on Seasons’ digital marketing channels, which informed an inbound marketing strategy to enhance the organization’s lead generation efforts and overall marketing operations effectiveness.
KEY PROGRAM ACTIVITIES
Conducted a comprehensive audit and competitive analysis on Seasons’ website, email marketing, social media, and virtual education platform performance
Outlined key metrics to track; established objectives based on past performance and industry benchmarks
Developed strategies to optimize digital communications distribution, marketing operation and attribution
Transitioned Seasons’ digital marketing channels to HubSpot; onboarded core staff teams to the marketing data hub
Created streamlined workflows for marketing automation, content publishing and CRM management
Established marketing attribution models for enhanced ROI tracking