Inbound Marketing Strategy

SEASONS HOSPICE & PALLIATIVE CARE

SHOWCASE
Seasons

CREATING AN INBOUND MARKETING STRATEGY

PCI conducted a comprehensive audit on Seasons’ digital marketing channels, which informed an inbound marketing strategy to enhance the organization’s lead generation efforts and overall marketing operations effectiveness.

KEY PROGRAM ACTIVITIES
Conducted a comprehensive audit and competitive analysis on Seasons’ website, email marketing, social media, and virtual education platform performance
Outlined key metrics to track; established objectives based on past performance and industry benchmarks
Developed strategies to optimize digital communications distribution, marketing operation and attribution
RESULTS
Transitioned Seasons’ digital marketing channels to HubSpot; onboarded core staff teams to the marketing data hub
Created streamlined workflows for marketing automation, content publishing and CRM management
Established marketing attribution models for enhanced ROI tracking
KEEP IN TOUCH
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