PCI conducted a comprehensive audit on Seasons’ digital marketing channels, which informed an inbound marketing strategy to enhance the organization’s lead generation efforts and overall marketing operations effectiveness.
Inbound Marketing Strategy
SEASONS HOSPICE & PALLIATIVE CARE
SHOWCASE
CREATING AN INBOUND MARKETING STRATEGY
| KEY PROGRAM ACTIVITIES |
|---|
| Conducted a comprehensive audit and competitive analysis on Seasons’ website, email marketing, social media, and virtual education platform performance |
| Outlined key metrics to track; established objectives based on past performance and industry benchmarks |
| Developed strategies to optimize digital communications distribution, marketing operation and attribution |
| RESULTS |
|---|
| Transitioned Seasons’ digital marketing channels to HubSpot; onboarded core staff teams to the marketing data hub |
| Created streamlined workflows for marketing automation, content publishing and CRM management |
| Established marketing attribution models for enhanced ROI tracking |
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