The Nature Conservancy in Illinois (TNC) engages PCI to elevate its thought leadership through strategic story cultivation, traditional media relations and visual storytelling on climate change, environmental issues, land and wildlife conservation.
When COVID-19 began to dominate media attention in March, TNC sought ways to find its voice, and how to continue to tell a climate crisis story without appearing tone-deaf to the global pandemic. PCI helped TNC identify areas of greatest opportunity, how to craft a solution-based narrative, and provided strategy for the best timing and outlets to share their perspective. Our team deftly crafted and secured placements for OpEds and newsworthy conservation efforts across Illinois.
Our work with TNC covers writing media materials, crafting pitches and securing placements for a range of environmental topics from storm water management, to green infrastructure, wind energy, conservation easements, prairie restoration and much more.
