Community Relations for Referendum

OAK BROOK PARK DISTRICT

SHOWCASE

REFERENDUM TO PROVIDE OPEN SPACE FOR THE COMMUNITY

The Oak Brook Park District Board of Directors voted unanimously to present voters with a 2018 referendum to fund the potential purchase of land previously owned by the McDonalds Corporation in order to provide open space for the community.

KEY TACTICS
Win voter approval of the Park District’s $17.9 million referendum
Achieve accurate reporting of the Oak Brook Park District’s open space needs in at least 70 percent of all media coverage
Achieve accurate reporting of the referendum in at least 70 percent of all media coverage

RESULTS
2-to-1 Margin with which the referendum passed, with 68% voting in favor
96% of news coverage was reported accurately
74 Media placements reaching 7.2 million

MEDIA PLACEMENTS

Why Your Vote This Election is so Important Media Placements


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Community Relations for Referendum

OAK BROOK PARK DISTRICT

SHOWCASE

REFERENDUM TO PROVIDE OPEN SPACE FOR THE COMMUNITY

MEDIA PLACEMENTS

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