The Oak Brook Park District Board of Directors voted unanimously to present voters with a 2018 referendum to fund the potential purchase of land previously owned by the McDonalds Corporation in order to provide open space for the community.
Community Relations for Referendum
OAK BROOK PARK DISTRICT
SHOWCASE
REFERENDUM TO PROVIDE OPEN SPACE FOR THE COMMUNITY
| KEY TACTICS |
|---|
| Win voter approval of the Park District’s $17.9 million referendum |
| Achieve accurate reporting of the Oak Brook Park District’s open space needs in at least 70 percent of all media coverage |
| Achieve accurate reporting of the referendum in at least 70 percent of all media coverage |
| RESULTS |
|---|
| 2-to-1 Margin with which the referendum passed, with 68% voting in favor |
| 96% of news coverage was reported accurately |
| 74 Media placements reaching 7.2 million |
MEDIA PLACEMENTS
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