Institute Idea Stream Communications and Design

NORTHWESTERN BUFFETT INSTITUTE FOR GLOBAL AFFAIRS

SHOWCASE
Northwestern Buffett Institute for Global Affairs 1

NORTHWESTERN GLOBAL STRATEGY, NEWSLETTER AND IDEA STREAM BRANDING

Northwestern Buffett came to PCI to implement a three-part program – rebranding and providing communications support for the Idea Incubation Workshop, developing an editorial calendar and providing rebranding and assistance in developing a strategic plan for globalization of the university, to be shared with the President, Provost, Board of Trustees and full NU community.

KEY TACTICS
Oversaw rebranding efforts and provided communications support for the Idea Incubation Workshop, including developing event materials
Developed three-month editorial calendar
Designed and edited fall and winter newsletters
Provided rebranded graphics and promotional materials for their Research Trajectory
Provided editorial consultation and developed the Strategic Plan brand
WORKSHOP MATERIALS
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