The Morton Grove Park District sought to educate their community about the needs of the Park District and its residents, and in particular, communicate accurate information about the Harrer Pool referendum project, which proposed replacing the pool based on community feedback. To do so, the Park District engaged PCI to create a communications plan, media relations campaign and digital strategy.
Harrer Pool Referendum Project
MORTON GROVE PARK DISTRICT
SHOWCASE
EDUCATION AND ENGAGEMENT SUPPORT
| KEY PROGRAM ACTIVITIES |
|---|
| Developed a communications plan, including key messaging |
| Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet |
| Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public |
| Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries |
| Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more |
| RESULTS |
|---|
| The referendum successfully passed by a 2-to-1 margin in favor of replacing the pool. |
| Over 100 million Impressions resulting from nine placements in local publications, including the Chicago Tribune, Patch.com, the Bugle Newspaper and Plainfield Express. |
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