The Lizzadro Museum of Lapidary Art in Elmhurst closed in May 2019 with plans to re-open during the fall in a new location at 1220 Kensington Road in Oakbrook. To introduce its new identity, the museum needed for communications assistance in the run-up to the museum’s close, during the summer months while moving into and commissioning the new facility, and re-engaging longstanding audiences while engaging new ones after the move.
Communications and Engagement
LIZZADRO MUSEUM OF LAPIDARY ART
SHOWCASE
MUSEUM GRAND RE-OPENING
| OBJECTIVES |
|---|
| PCI assisted the Lizzadro Museum explore opportunities with its re-opening to engage supporting communities re-discover the museum that contributes a unique experience to the cultural scene. We provided clear, concise and consistent messaging with a communications plan reaching target audiences and building excitement for the grand opening |
| RESULTS |
|---|
| 659,000 people reached from media activities |
| For the Lizzadro Museum, we provided compelling story angles, visual assets opportunities that resulted in nearly a dozen media placements for the grand re-opening, including television, radio and print placements. Our team provided onsite support to ensure interviews were handled successfully |
| Results Include: |
| Red Tricycle WTTW-TV (PBS) Chicago Parent WDCB radio (90.9 FM) Kidlist.com Pioneer Press Hinsdale Living Daily Herald Midwest Meetings |
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