Media Relations and Media Tour

LEGOLAND DISCOVERY CENTER

SHOWCASE
Lego Land Discovery

NEW PIRATE ADVENTURE BROADENS LEGOLAND’S APPEAL

Pirate Adventure Island, an interactive play structure at LEGOLAND Discovery Center, “set sail” during the summer of 2015. To promote the new attraction and bring families from Chicagoland and regional “drive” markets to LEGOLAND, PCI conducted media relations and a media tour through six of LEGOLAND’s regional drive markets during the summer months.

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