Consumer and Philanthropy Awareness

GIVING USA

SHOWCASE
Giving USA

INCREASING MEDIA PLACEMENTS AND SHARE OF VOICE

Since 2018, Giving USA challenged PCI with increasing the number of media placements secured in consumer and philanthropy trade media, as well as increasing the foundation’s share of voice for its Annual Report on Philanthropy, which is published in partnership with Indiana University’s Lilly School of Philanthropy.

OBJECTIVES
Increase consumer media placements by 10%
Increase Giving USA’s share of voice by 25%
RESULTS
1,350% Increase in share of voice year-over-year
11% Increase in consumer media placements
MEDIA PLACEMENT AND ANNUAL REPORT VIDEOS
KEEP IN TOUCH
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