Since 2018, Giving USA challenged PCI with increasing the number of media placements secured in consumer and philanthropy trade media, as well as increasing the foundation’s share of voice for its Annual Report on Philanthropy, which is published in partnership with Indiana University’s Lilly School of Philanthropy.
Consumer and Philanthropy Awareness
GIVING USA
SHOWCASE
INCREASING MEDIA PLACEMENTS AND SHARE OF VOICE
| OBJECTIVES |
|---|
| Increase consumer media placements by 10% |
| Increase Giving USA’s share of voice by 25% |
| RESULTS |
|---|
| 1,350% Increase in share of voice year-over-year |
| 11% Increase in consumer media placements |
MEDIA PLACEMENT AND ANNUAL REPORT VIDEOS
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