As part of the overarching communications plan for sister brands Chicago’s First Lady Cruises and Mercury, Chicago’s Skyline Cruiseline, PCI conducted media outreach to elevate the cruises’ profiles among local, regional, and national media. In addition to traditional media, PCI identified key social influencers to reach new target audiences.
Influencer Program
CHICAGO’S FIRST LADY CRUISES AND MERCURY, CHICAGO’S SKYLINE CRUISELINE
SHOWCASE
KEY SOCIAL INFLUENCERS TO REACH NEW TARGET AUDIENCES
| KEY TACTICS |
|---|
| Identified mommy/family bloggers and influencers focusing on pets, health/wellness and yoga, architecture, and other unique cruises brand attributes |
| Invited influencers aboard a variety of cruises pertinent to audience interests |
| RESULTS AND OUTCOMES |
|---|
| Secured more than 10 influencer engagements resulting in more than 30 posts with a total reach of more than 644K |
| Elevated visibility of Chicago’s First Lady Cruises specialty cruises including the new Capture Chicago Photography Cruise |
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