Digital Marketing

CORNERSTONES

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LEVERAGING SOCIAL MEDIA TO SURPASS DONATION GOALS AMIDST COVID-19

The COVID-19 pandemic had devastating effects on already-vulnerable Virginian individuals/families and Cornerstones was there with wraparound services to support and advocate for their clients throughout the year. With CARES Act funding running out at the end of 2020, it was imperative that Cornerstones secured a significant amount of money through its end of year (EOY) giving campaign to continue providing critical services in 2021 when funding would end. PCI worked with Cornerstones leadership to develop an end-of-year giving campaign. 

END-OF-YEAR GIVING CAMPAIGN
Year End Video
Year End Social
Giving Tuesday Video
Giving Tuesday Social
General Awareness 1
General Awareness 2
End of Year Video
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