Chimp Haven, the world’s largest chimpanzee sanctuary, is a nonprofit organization that is home to more than 300 chimpanzees formerly used in biomedical research, but many dozen more remain in research facilities awaiting sanctuary retirement, and Chimp Haven needed to expand to support their retirement to sanctuary.

To meet its objective of providing sanctuary retirement to those chimpanzees, Chimp Haven needed to raise $20 million in private donations to expand the facility. In addition, it requires an increase annual fund contributions to care for the increasing number of chimps in sanctuary.

Unfortunately, Chimp Haven’s existing donor base was limited. For long-term continued growth and stability, it needed to increase both the number of donors and the amount of donations provided. PCI was engaged to provide communications counsel, develop strategy, and support the execution of a new and refined communications approach across owned and shared channels, donor communications and traditional media relations. The core goals were to increase the volume and amount of donations for the annual fund, and influence and secure major gifts in support of the capital campaign.