ENHANCING PRESENCE FOR TRADITIONAL AND SOCIAL MEDIA CHANNELS
RECORD NUMBER OF MEDIA PLACEMENTS
The American Society of Anesthesiologists (ASA) tapped PCI to help increase its presence in traditional and social media channels surrounding its annual meeting. Targeted, high-touch outreach to consumer and trade reporters resulted in a record number of media placements for the ASA annual meeting.
436 print, broadcast and online mentions
74M audience reached
SOCIAL MEDIA PRESENCE
By harnessing existing conversations, establishing new protocols for disseminating information on behalf of ASA and centralizing the locations for conversations on social media, PCI was also able to dramatically increase the meeting’s social media presence.
4,000+ increased engagement on the annual meeting’s hashtag on social media