REAL-TIME CHANGING INFORMATION AMIDST THE PANDEMIC
As the Arlington Heights Park District (AHPD) transitioned to working with an external communications agency, it hoped to refresh its social media presence and use its channels to communicate important programming updates amidst the pandemic. The AHPD called on PCI to create and implement a digital communications strategy to bolster its online presence and highlight the park district’s resources and facilities.
Like many physical studios, its Arlington Ridge Center (ARC) planned to welcome members back in October, and AHPD needed to communicate the new safety measures in place including the need for registration.
KEY PROGRAM ACTIVITIES
Creation of key messaging to share on social channels
Creating and implementing a social media playbook
Execution of social media strategy including the creation of compelling graphics and video
Conducting a website and SEO audit to inform strategic and playbook content
Creating and implementing an email marketing strategy
Developing video content to highlight how the ARC was maintaining a clean, safe environment and the new changes members could expect to see upon return
59.4% Increase in engagement on Facebook
69.9 Increase in engagement on Instagram
85 New followers across Facebook, Instagram and Twitter