PCI developed and executed a social media strategy for AARP Illinois to elevate the organization’s social media presence, nurture relationships with its partners, members and stakeholders, and mobilize volunteers as advocates on social media.
Media Relations and Social Media Strategies
AARP ILLINOIS
SHOWCASE
ENGAGING COMMUNITIES AND MOBILIZING VOLUNTEERS FOR AARP ILLINOIS
| KEY PROGRAM ACTIVITIES |
|---|
| Conducted quantitative and qualitative analysis of AARP Illinois’ social media analytics and competitive landscape. |
| Reimagined AARP Illinois’ social media presence through refreshed content strategy and community management approach. |
| Incorporated user-generated content and video storytelling to empower and mobilize volunteers in advocacy initiatives. |
| RESULTS |
|---|
| 427%Increase in Facebook engagement |
| 277%Increase in Facebook reach |
| 10.7KAverage views per Facebook Live |
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