Social Media Reimagining

AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS

SHOWCASE
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STRATEGIC DIGITAL COMMUNICATIONS AND ORIGINAL GRAPHICS

PCI developed a three-year comprehensive social media strategy and content plan for the American Academy of Orthopaedic Surgeons (AAOS) that aligns with the Academy’s 2019-2023 strategic plan and elevates their overall social media presence.

KEY PROGRAM ACTIVITIES
Conducted a quantitative and qualitative analysis of AAOS’ social media analytics and competitive landscape
Reimagined the Academy’s social media presence through refreshed visual design and streamlined channel presences
Identified content topics, formats and post times that drive the most engagement among members, stakeholders and the general public
RESULTS
Developed a social media content framework that represents key initiatives identified in the AAOS strategic plan
Created streamlined workflows for content planning and creation
Developed comprehensive strategies for social media account merger and audience consolidation
KEEP IN TOUCH
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