PCI developed a three-year comprehensive social media strategy and content plan for the American Academy of Orthopaedic Surgeons (AAOS) that aligns with the Academy’s 2019-2023 strategic plan and elevates their overall social media presence.
Social Media Reimagining
AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS
SHOWCASE
STRATEGIC DIGITAL COMMUNICATIONS AND ORIGINAL GRAPHICS
| KEY PROGRAM ACTIVITIES |
|---|
| Conducted a quantitative and qualitative analysis of AAOS’ social media analytics and competitive landscape |
| Reimagined the Academy’s social media presence through refreshed visual design and streamlined channel presences |
| Identified content topics, formats and post times that drive the most engagement among members, stakeholders and the general public |
| RESULTS |
|---|
| Developed a social media content framework that represents key initiatives identified in the AAOS strategic plan |
| Created streamlined workflows for content planning and creation |
| Developed comprehensive strategies for social media account merger and audience consolidation |
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