20/20 Zenith Transformation

OPTION CARE HEALTH

SHOWCASE
Option Care Health

POSITIONING THE NEW COMPANY TO TAKE FLIGHT

Brand Evolution: Walgreens Legacy to Option Care

When Walgreen Co. (now Walgreens Boots Alliance, Inc.: WBA [NASDAQ]) sold a majority stake in its home infusion division to a private equity firm, it also turned over all communications responsibility to the new, yet-to-be-named company. PCI carried out an ambitious, multifaceted communications campaign to share the new company story with nearly 5,000 employees nationwide, as well as customers and the general public.

KEY PROGRAM ACTIVITIES
Serve as corporate communications department:
Internal communications to equip 90+ branch managers with brand launch resources.
External communications to publicize the new company via an online newsroom, one-to-one media outreach, and a media teleconference to announce the new company.
Website development to rebrand the company’s online presence with a site that went live in conjunction with the media announcement.
Create crisis plan and provide ongoing support
RESULTS
Secured teleconference participation from 11 Chicago and national media journalists, generating 35 original news stories with a combined audience of nearly 26 million.
Through widespread media coverage, we generated awareness among critical healthcare and business audiences, helping position the new company to take flight.
NEW COMPANY BRAND
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