Increasing Awareness

FRESENIUS MEDICAL CARE

SHOWCASE
Fresenius Medical Care

INCREASING AWARENESS OF CHRONIC KIDNEY DISEASE AND DIALYSIS

Fresenius Medical Care North America (FMCNA), a leading network of dialysis facilities, and Fresenius Kidney Care, the dialysis services division of FMCNA, turned to PCI to help tell its story. As Fresenius Kidney Care launched a brand refresh, it wanted to showcase how the dialysis provider and its parent company provide patients with high-quality personalized care, as well as resources and support to keep people alive and living beyond their expectations.

KEY PROGRAM ACTIVITIES
Developed a communications plan, including key messaging
Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet
Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public
Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries
Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more
Monitored and optimize ad campaigns daily to improve results
RESULTS
150+ media placements highlighting patient/employee stories and open houses
55 million estimated audience
KEEP IN TOUCH
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