Fresenius Medical Care North America (FMCNA), a leading network of dialysis facilities, and Fresenius Kidney Care, the dialysis services division of FMCNA, turned to PCI to help tell its story. As Fresenius Kidney Care launched a brand refresh, it wanted to showcase how the dialysis provider and its parent company provide patients with high-quality personalized care, as well as resources and support to keep people alive and living beyond their expectations.
Increasing Awareness
FRESENIUS MEDICAL CARE
SHOWCASE
INCREASING AWARENESS OF CHRONIC KIDNEY DISEASE AND DIALYSIS
| KEY PROGRAM ACTIVITIES |
|---|
| Developed a communications plan, including key messaging |
| Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet |
| Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public |
| Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries |
| Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more |
| Monitored and optimize ad campaigns daily to improve results |
| RESULTS |
|---|
| 150+ media placements highlighting patient/employee stories and open houses |
| 55 million estimated audience |
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