Fresenius Medical Care North America (FMCNA), a leading network of dialysis facilities, and Fresenius Kidney Care, the dialysis services division of FMCNA, turned to PCI to help tell its story. As Fresenius Kidney Care launched a brand refresh, it wanted to showcase how the dialysis provider and its parent company provide patients with high-quality personalized care, as well as resources and support to keep people alive and living beyond their expectations.
Increasing Awareness
FRESENIUS MEDICAL CARE
SHOWCASE
![Increasing Awareness 1 Fresenius Medical Care](https://pcipr.com/wp-content/uploads/2022/06/Fresenius-Medical-Care.png)
INCREASING AWARENESS OF CHRONIC KIDNEY DISEASE AND DIALYSIS
KEY PROGRAM ACTIVITIES |
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Developed a communications plan, including key messaging |
Prepared collateral materials to communicate facts about the Park District, including Q&A document and FAQ sheet |
Conducted a training session to prepare spokespersons to share factual information about the Park District’s needs with the public |
Identified media relations opportunities, developed media list, conducted media outreach and coordinated media inquiries |
Developed a digital strategy roadmap including recommendations, guidelines, benchmarks and more |
Monitored and optimize ad campaigns daily to improve results |
RESULTS |
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150+ media placements highlighting patient/employee stories and open houses |
55 million estimated audience |