Fresenius Medical Care North America (FMCNA), a leading network of dialysis facilities, and Fresenius Kidney Care, the dialysis services division of FMCNA, turned to PCI to help tell its story. As Fresenius Kidney Care launched a brand refresh, it wanted to showcase how the dialysis provider and its parent company provide patients with high-quality personalized care, as well as resources and support to keep people alive and living beyond their expectations.